All eyes were glued to the dazzling stage set at the 2016 MTV Awards held on Sunday, August 28 at Madison Square Garden in Manhattan. On stage was the very talented, very gorgeous Barbadian singer who had taken the music world by storm with her debut studio album debut studio album Music of the Sun, released more than 10 years ago.
On Sunday, wearing a girly pink T-shirt with the words Hood By Air emblazoned across her chest, Rihanna launched the MTV Video Music Awards night with a continuous and awesome rendition of some of her most famous hit singles. The audience went into rapture as she sang her heart out on the stage, along with a group of highly energetic dancers. Famous celebrities like Ex-super model Naomi Campbell, Black-ish star Tracee Ellis Ross and singer Mary J. Blige, each was called on stage to introduce Rihanna’s mesmerizing performances.
This island girl has certainly come a long way. This was proved to the world once again when she was conferred MTV’s Michael Jackson Video Vanguard Award. The other famous celebs who have been honored in the past with this award are Kanye West, Britney Spears, and so on. This award commemorates the personalities who have contributed the maximum to changing the face of pop music. That surely does describe Rihanna.
It seems to be sunny days for online radio stations and live music streaming sites. As the old adage goes- Make hay while the sun shines, these sites and stations are raking in ever increasing profits thanks to the widespread popularity and mass-appeal they have generated among the tech-savvy youth of today.
Lately, every online mode of entertainment has been witnessing an unprecedented upward swing. Be it Spotify, Apple Music or, lately Warner Music, all the big names are turning into a much bigger revenue than what it did till recently. Industry experts have pointed their fingers straight at the emergence and sustained growth of new generation Smart Phones as well as the ease and wide use of the Internet.
As said earlier, the latest big name to flaunt its annual report was Warner Music. At a press conference arranged last Friday, CEO Stephen Cooper announced what he termed was his company’s greatest achievement till date as well as a major breakthrough in the live streaming music industry. He said this while revealing the company’s much awaited second-quarter earnings.
Imaginations have been running wild ever since Spotify announced recently that it had garnered over 30 million subscribers. Even Apple Music, launched just in 2015, has boasted of subscribers coming up to a half that number. And, the trend doesn’t show any signs of waning anytime soon in the future.
The popularity of this online music platform can be chalked up to the fact that some of the great names in the industry, like Taylor Swift, Beyoncé, Frank Ocean, and so, have all debuted their hit albums through these mediums. Beyoncé s Lemonade made it out from Tidal, while Frank Ocean’s hit number Boys Don’t Cry came out through Apple Music. Warner Music gets credit for Jason Derulo’s Want To Want Me.
This year the Billboard Music Award function, held at LA on May 22, 2016, lasted 3 and a half hours exciting and luring fans to enjoy every second of it. The smart and pretty ladies Celine Dion, Rihanna, Madonna and Britney Spears conquered the hearts of millions of fans as they reigned over the stage.
Special awards given out included the following:-
· Britney Spears was given the famous Millennium Award.
· Celine Dion was declared the Icon
· The Top Hot 100 Artist went to The Weeknd
· The Top Hot 100 Song was captured by Wiz Khalifa feat, Charlie Puth in See You Again”
· The Top Country Song went to Thomas Rhett, “Die A Happy Man”
· Justin Bieber grabbed the Top Male Artist
· The Top Album was given to Adele, 25
· The Top R&B Song went to The Weeknd, “The Hills”
· The Billboard Chart-Achievement Award: Rihanna
· Billboard Top Artist was given to Adele
Performing Artists who captured the audience were
· Celine Dion
· Britney Spears
· Shawn Mendes
· Ariana Grande
· Justin Bieber
· The Go Gos
Madonna along with Stevie Wonder Led the “Purple Rain” Sing-Along
· Kristen Bell and Kathryn Hahn,with Mila Kunis
What could be improved?
The Anchor Ludacris who hosted the show could have tried more to keep the enthusiasm of the crowd up rather than spoil it with cringe-worthy commentary. The audiences of the show along with the anchors are supposed to have ea fun evening out. However, at the Billboard Music Award 2016, this was not the case. The Anchors tried to pull off jokes and lame cracks which fell flat on the audience. Also, Lukas Forchhammer and his band came with a poor performance of what should have been a pleasant experience.
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