In what can be termed as yet another feather in its cap, Apple Inc.’s Chief Executive Officer Tim Cook on Wednesday announced to the world, at a press conference held in San Francisco that Apple Music had garnered 2 million new subscribers within a span of just two months!
He attributed Apple Music’s awe-inspiring recent and dramatic success to the high quality of services that they were intent on providing. Apple Music faces stiff competition from industry rivals such as Tidal and Spotify. Yet, in spite of such formidable adversaries, Apple Music has still managed to literally pull the carpet from under their feet.
Apple Music has now become the new favorite amongst those who enjoy tuning in live streaming music and has also become the most favored place for both new and existing artistes to unveil their upcoming new albums. It already boasts of some the biggest releases this year from great musicians like the contemporary singer Taylor Swift and it even was the launch-pad of Frank Ocean’s Boys Don’t Cry.
It’s been all good going for Apple Music, ever since it was launched on June 30th, 2015. Since then listeners in more than a 100 countries all over the world have been tuning in to catch their favorite tunes and beats at the most popular music streaming site on the internet. Industry insiders say, that Apple Music owes much of its fame and widespread appeal to Connect, its affiliated online blog.
This blog is a huge hit as it allows readers a chance to get up close and personal with all their favorite stars. Another plus factor is Apple Music’s genius subscription policy. Listeners can listen to free music for 3 months. It is only after getting hooked to the system, that they will have to shell out the subscription fees.
It seems to be sunny days for online radio stations and live music streaming sites. As the old adage goes- Make hay while the sun shines, these sites and stations are raking in ever increasing profits thanks to the widespread popularity and mass-appeal they have generated among the tech-savvy youth of today.
Lately, every online mode of entertainment has been witnessing an unprecedented upward swing. Be it Spotify, Apple Music or, lately Warner Music, all the big names are turning into a much bigger revenue than what it did till recently. Industry experts have pointed their fingers straight at the emergence and sustained growth of new generation Smart Phones as well as the ease and wide use of the Internet.
As said earlier, the latest big name to flaunt its annual report was Warner Music. At a press conference arranged last Friday, CEO Stephen Cooper announced what he termed was his company’s greatest achievement till date as well as a major breakthrough in the live streaming music industry. He said this while revealing the company’s much awaited second-quarter earnings.
Imaginations have been running wild ever since Spotify announced recently that it had garnered over 30 million subscribers. Even Apple Music, launched just in 2015, has boasted of subscribers coming up to a half that number. And, the trend doesn’t show any signs of waning anytime soon in the future.
The popularity of this online music platform can be chalked up to the fact that some of the great names in the industry, like Taylor Swift, Beyoncé, Frank Ocean, and so, have all debuted their hit albums through these mediums. Beyoncé s Lemonade made it out from Tidal, while Frank Ocean’s hit number Boys Don’t Cry came out through Apple Music. Warner Music gets credit for Jason Derulo’s Want To Want Me.